RADITYA DIKA
Raditya Dika
Raditya Dika Nasution is
an Indonesian writer, a comedian, and a script writer of comic or
film. Raditya Dika is always called Raditya or Radith. He was born on
Desember 28, 1984. Raditya Dika is known as the author of humorous books
and then Raditya is known by public after his first book, Kambing Jantan (Gagasmedia, 2005). The book is the result of adaptation of his old blog at www.kambingjantan.com. With having a comedy writing style and a candid story, Kambing Jantan was success and became a bestseller book.
Works
The first work that elevates his name is the book, Kambing Jantan: Sebuah Catatan Harian Pelajar Bodoh ( 2005 ).
This book tells the life of Radith while still studying in Adelaide,
Australia. The story of Radith is based on his stories as an Indonesian
student that studied abroad. The book is presented in diary format (diary). The whole story in his work is based on his personal blog, www.kambingjantan.com, which now becomes www.radityadika.com.
Second book entitles Cinta Brontosaurus
, it is published in 2006. Similar to the previous book, the stories in
this book is based on the everyday story of Radith. However, this
second book uses a short story format, that tells about experience of
love of Radith that seemed not always lucky. The contents of this book
include the story of when Radith sent a love letter to a friend when he
was in elementary school to experience of Radith that watched his
Persian cat that fell in love with another cat in its neighbor.
Third book entitles Radikus Makankakus: Bukan Binatang Biasa
that issued on August 29, 2007. This third book tells Radith who had
been a clown of Monas in a day, teaching and tutoring, then when Radith
was taken for a ghost of toilet, until the story about the curse of NTB
people.
Fourth book entitles Babi Ngesot: Datang Tak Diundang, Pulang Tak Berkutang. That is published in April 2008. At the end of 2008, along with a comic artist, Rudiman Dio, Radith wrote a comic, Kambing Jantan, part 1, (Gagasmedia, 2008) and Kambing Jantan, part 2, (2011). This comic contains his life overseas as a student in Adelaide, Australia.
And fifth book entitles Marmut Merah Jambu
in 2010. Most theme of Raditya Dika comedy revolves between his
personal life, his family, with a hyperbolic style – self depreciating
humor that it degrades himself.
Last Project of Raditya is a film that lifted from his first book, Kambing Jantan: The Movie,
who directed by Rudi Soedjarwo. Besides writing the script with Salman
Aristo and Mouly Surya, in that the film, he also played himself. The
film is scheduled to appear March 5, 2009.
Journey and Thought
Radith started the desire to record his
diary in the blog when he won the Indonesian Blog Award. Radith also won
in the award titled The Online Inspiring Award 2009 from Indosat. From that experiences, he printed (print out)
of his writings in his blog and then he offered the printed manuscript
to several publishers to be printed as a book. At first, many refused,
but then when he came to Gagasmedia, a book publisher, the manuscript
was accepted, although they had a presentation in advance.
Radit successfully becomes a writer because he stepped out of the mainstream. He
appeared with a fresh new genre. What makes it is different from other
writers is the idea of the name of the books is the name of animals that
always he uses in his books. From the first book until recently, all
the titles contain the name of the animal. For Radith, this is his selling point.
For Radith, as the writer, we have to
have innovation. In fact, in the first few months, his first book was
not too sold out. According Radith, this is the risk of entry in the new
genre. Radith promoted the book by the blog that he managed later
aggressively. He was also vigorous doing by word of mouth. Radith asked
readers to take pictures with his first book, then sent to Radith. By
this, it can be a marketing strategy that can manage the reader as the
target market. According Radith, in writing, after the book was
published, it doesn’t indicate that complete affairs. Later, marketing
submitted to the publisher.
Instead, the writer should also be a
marketer for his own book because the author is actually also an artist.
A creative writer will make his book as a product which for him must be
sold out in the market. Although in essence the book is not commercial
item, but regard the book as a product that contains knowledge that is
marketed. That is a thing that needs to be done at this time.
Being a successful writer does not mean
there are no barriers. According Radith, the barrier is not only from
the book industry, but also from things that are diagonal. That is,
opponents of the book industry may not be another book industry, but the
others industries that are not related at all, such as entertainment,
food, and others. For example, if there is young person has
50.000 rupiahs, yet he would spend it for buying books. It could be used
for watching movies in movie theater or buying fast food. And clearly,
the book is not the primary choice.
For Radith, this is already common. All
we need now are we must do creative something and act creatively . For
him, the competition that exists is the key to have innovation. The
pressure of competitors may be the motivation to continue to provide new
ideas and explore new capabilities.
Now, Radith is still continuing his study
at the extension program of Faculty of Social and Political Sciences at
the University of Indonesia. Radith is also a host in Provocative
Proactive program, Metro TV. In addition, he is a director and a chief
editor in a book publishing, Bukune.
The Books and the Comics- (2005) – Kambing Jantan: Sebuah Catatan Harian Pelajar Bodoh.
- (2006) – Cinta Brontosaurus.
- (2007) – Radikus Makankakus: Bukan Binatang Biasa.
- (2008) – Babi Ngesot.
- (2008) – Komik Kambing Jantan.
- (2010) – Marmut Merah Jambu.
- (2011) – Komik Kambing Jantan 2.
- (2012) _ Manusia Setengah Salmon
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